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Sustainability Sam

Meet Sustainability Sam™
Your AI companion for sustainable innovation, business model design, and game-based learning. Explore sample gameplays, test new ideas, and experience the Sustainability Lens Game with our new interactive API.

Click the Lens icon in the lower-right corner to meet Sam - for free!

I like the creative aspects and the Game. It’s not just about winning; it’s a fun way to develop a new mindset.
Amy Smith, Student,
Bridgewater State University

The Sustainability Lens Game is the #1 entrepreneurship-building game and curricula for schools, universities, companies, and communities. A 2025 Suffolk University study found that just 30 minutes of gameplay significantly increased personal responsibility toward sustainability — and inspired players to design real, actionable solutions for a better world.

Your playbook for classroom success

The Profitable Good; A Bold Playbook for Sustainble Business Growth, powers the Sustainability Lens Game with research-backed, classroom-tested curriculum that makes sustainability practical, engaging, and genuinely transformative for business learners. Developed for a semester (14 week) course, the book provides applied learning activities, assessments, exercises, discussions, and quizzes that guide stduents through creating their own sustainable enterprises.

Photo: Author & Sustainability Lens Game CEO, Dr. Tamara Stenn

This is not a boring recipe book for the usual startup grind, but a way of approaching entrepreneurship that is not only about the bucks, but incorporates thinking about the other dimensions of our lives and communities, as well as making a profit. - Dr. Drew Hession-Kunz, Lecturer in Entrepreneurial Finance, Boston College, Seidner Department of Finance

Dr. Tamara Stenn’s work stands out for its rare combination of rigorous research, human‑centered insight, and a deep commitment to renewable economic solutions. Her leadership, clarity, and vision make her work in this book invaluable in shaping a more equitable and resilient future. - Dr. Jeanette Landin, Professor of Professional Studies, Landmark College